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Bjorn Borg Net Worth - From Tennis Icon To Business Mogul

Bjorn Borg is a name that is synonymous with tennis greatness. In this article, we'll take a closer look at Bjorn Borg net worth, including his career earnings, endorsement deals, and post-tennis business ventures.

Author:Alex Mercer
Reviewer:Nathanial Blackwood
May 16, 2023183 Shares2.4K Views
Bjorn Borg is a name that is synonymous with tennis greatness. In this article, we'll take a closer look at Bjorn Borg net worth, including his career earnings, endorsement deals, and post-tennis business ventures.
He dominated the sport in the 1970s and early 1980s, winning 11 Grand Slam titles and establishing himself as one of the greatest players of all time. But beyond his achievements on the court, Borg has also been highly successful in the business world, building a net worth that is the envy of many.

Quick Facts About Bjorn Borg

NameBjorn Borg
BirthdayJune 6, 1956
ProfessionTennis player
Net worth$85 million

Early Life Of Bjorn Borg

The Rise And Fall of Tennis Player Björn Borg

Bjorn Borg was born on June 6, 1956, in Stockholm, Sweden. He grew up in a middle-class family in the suburb of Sodertalje. Borg's father was a local tennis player and encouraged his son to take up the sport at a young age. By the age of nine, Borg was already showing promise as a tennis player and began training more seriously.
Borg's father, unfortunately, passed away when he was just 14 years old, leaving him devastated. However, he continued to focus on his tennis career as a way to honor his father's memory. He dropped out of school at the age of 15 to pursue tennis full-time, and by the age of 16, he was already playing in international tournaments.
Borg's early success in tennis caught the attention of Lennart Bergelin, a Swedish tennis coach who had previously worked with some of the country's top players. Bergelin took Borg under his wing and began coaching him full-time. Under Bergelin's guidance, Borg's game continued to improve, and he quickly established himself as a rising star in the world of tennis.
At the age of 17, Borg made his Davis Cup debut for Sweden, becoming the youngest player to represent his country in the competition. His success in the Davis Cup helped him gain exposure and build his reputation as a top player. Borg's early life was marked by tragedy and challenges, but his dedication to tennis and natural talent helped him rise above adversity and become one of the greatest players of all time.

Bjorn Borg Tennis Career

How Good Was Björn Borg Actually?

Bjorn Borg's tennis career spanned from 1973 to 1983, during which he established himself as one of the greatest players of all time. He won a total of 11 Grand Slam titles, including five consecutive Wimbledon titles from 1976 to 1980 and six French Open titles. He was known for his exceptional athleticism, precision, and mental toughness on the court.
Borg's rivalry with American tennis player John McEnroe was legendary, and their matches were some of the most memorable in tennis history. Their epic battles at Wimbledon in 1980, which Borg won in five sets, and 1981, which McEnroe won in four sets, are considered some of the greatest tennis matches of all time.
In addition to his Grand Slam titles, Borg won a total of 64 singles titles and 4 doubles titles during his career. He was ranked World No. 1 by the Association of Tennis Professionals (ATP) on multiple occasions, with his highest ranking being World No. 1 for 109 weeks.

Endorsement Deals Of Bjorn Borg

Bjorn Borg's success on the tennis court translated into numerous lucrative endorsement deals throughout his career. His handsome looks and natural charisma made him a popular figure both on and off the court, and companies were eager to align themselves with his brand.
One of Borg's most notable endorsement deals was with the sportswear company Fila. He signed with Fila in 1975 and wore their clothing and shoes throughout his career. Fila's signature "Borg" tennis shoe, which was designed specifically for him, became one of the most popular tennis shoes of all time. Borg's partnership with Fila helped to cement the brand's reputation as a leader in the sports apparel industry.
Borg also had endorsement deals with several other major companies, including Pepsi, Colgate, and the Swedish telecommunications company Telia. His partnership with Pepsi, in particular, was highly successful, as he appeared in several television commercials for the soft drink company in the 1980s.
Borg's endorsement deals made him one of the highest-paid athletesof his time. According to reports, he earned as much as $3 million per year from his various sponsorships and endorsements. His success off the court helped to establish him as a global brand and cement his legacy as one of the greatest athletes of all time.
Even after retiring from tennis, Borg continued to be a sought-after figure for endorsements and partnerships. He has been associated with several companies over the years, including the Swedish fashion brand J. Lindeberg, for whom he has designed a line of clothing. His enduring popularity and status as a sports icon have helped him to maintain a strong brand image even decades after his retirement from tennis.

Post-Tennis Business Ventures Of Bjorn Borg

After retiring from tennis in 1983, Bjorn Borg focused on developing his business ventures. He was interested in fashion and had an eye for design, which led him to launch his own fashion brand, Bjorn Borg AB, in 1984. The brand started with underwear and quickly expanded into sportswear and other types of clothing. Today, Bjorn Borg AB is a global fashion brand that offers clothing, shoes, and accessories in over 20 countries.
In addition to his fashion brand, Borg has also invested in various businesses. In 1989, he opened his first fitness center in Stockholm, which was called the "Borg Center." The chain has since expanded to several locations throughout Sweden and has become a popular destination for fitness enthusiasts.
Borg has also been involved in several other business ventures over the years. In 2003, he launched his own line of tennis equipment, which includes racquets, balls, and strings. He has also been involved in the hospitality industry, owning several restaurants and hotels in Sweden.
Aside from his own business ventures, Borg has also served as a spokesperson and advisor for other companies. In 2005, he was appointed as a goodwill ambassador for the United Nations Development Programme (UNDP), where he worked to promote global development and raise awareness about poverty and inequality.

Bjorn Borg Net Worth

As of 2023, Bjorn Borg's net worth is estimated to be around $85 million. This impressive figure is the result of his successful career as a professional tennis player, his many lucrative endorsement deals, and his highly successful business ventures.
During his tennis career, Borg earned a total of $3.7 million in prize money, which was a significant amount for the time. However, his earnings from endorsements and sponsorships far exceeded his prize money earnings, with reports suggesting that he earned as much as $3 million per year from his various deals.
Borg's business ventures have also been highly successful, particularly his fashion brand, Bjorn Borg AB. The brand has become a global success, with over 20 locations around the world and a presence in major department stores and fashion retailers.
In addition to his fashion brand, Borg's investments in fitness centers, restaurants, and hotels have also contributed to his net worth. His success in business has been remarkable, and he has proven himself to be an astute entrepreneurand investor.

Real Estate Properties Of Bjorn Borg

Bjorn Borg wearing black suit
Bjorn Borg wearing black suit
There is limited information available about the real estate properties owned by Bjorn Borg. However, it is known that he has owned several properties throughout his life, including a villa in the upscale neighborhood of Sotogrande in Spain. The property, which is situated on a large plot of land overlooking the Mediterranean Sea, has been described as a "luxury retreat" and features a swimming pool, tennis court, and landscaped gardens.
Borg has also owned several properties in his native Sweden, including a lakeside home in Stockholm and a villa in the exclusive neighborhood of Djursholm. The properties are reported to be worth several million dollars.
Aside from these properties, Borg has also been involved in the development of several residential and commercial real estate projects. In 2014, he partnered with a Swedish construction company to develop a luxury residential complex in central Stockholm. The project, which was completed in 2016, features high-end apartments and penthouses and is valued at over $100 million.

Philanthropic Efforts Of Bjorn Borg

Throughout his life, Bjorn Borg has been involved in several philanthropic efforts and charitable causes. He has used his celebrity status and personal wealth to make a positive impact in the world and give back to his community.
One of the most notable philanthropic initiatives that Borg has been involved with is the World Childhood Foundation. Founded by Queen Silvia of Sweden, the foundation works to support vulnerable children and young people around the world. Borg has served as an ambassador for the organization since 1999 and has contributed his time and resources to raise awareness and funds for the cause.
Borg has also been involved with the Swedish Childhood Cancer Foundation, which supports children and families affected by cancer. He has hosted several charity tennis tournaments and events to raise funds for the organization and has personally donated to its cause.
In addition to his work with childhood-related charities, Borg has also been involved with environmental organizations. He is a supporter of the Stockholm Resilience Centre, which conducts research on sustainability and resilience in the face of global challenges such as climate change.

Interesting Facts About Bjorn Borg

The Genius Of Bjorn Borg: How He Ruled The Tennis World

  • Borg is known for his signature hairstyle, which was a bowl cut with a headband. The style became so popular that it was even dubbed the "Borg look."
  • Borg is the youngest player to ever win a Wimbledon singles title, achieving the feat at just 20 years old in 1976.
  • Borg won 11 Grand Slam titles during his career, all before the age of 26. He is widely regarded as one of the greatest tennis playersof all time.
  • Despite his success on the court, Borg retired from tennis at the age of 26. He cited burnout and a loss of motivation as the reasons for his decision.
  • Borg made a brief comeback to tennis in the early 1990s, playing a series of exhibition matches against players such as John McEnroe and Jimmy Connors.
  • Borg is the only player in history to have won the French Open and Wimbledon in the same year for three consecutive years, achieving the feat from 1978 to 1980.
  • In addition to his tennis career, Borg is also a successful entrepreneur, with his fashion brand, Bjorn Borg AB, becoming a global success.
  • Borg has been married three times and has four children. He has also had several high-profile relationships, including a relationship with pop icon Madonna.
  • Borg has been featured in several films and documentaries about his life and career, including the 2017 biopic "Borg vs. McEnroe."
  • Despite his retirement from professional tennis, Borg remains involved in the sport as a coach and commentator. He is also a frequent attendee of major tournaments such as Wimbledon and the French Open.

People Also Ask

What Was Bjorn Borg's Highest Ranking?

Bjorn Borg was ranked World No. 1 by the Association of Tennis Professionals (ATP) on multiple occasions, with his highest ranking being World No. 1 for 109 weeks.

How Many Wimbledon Titles Did Bjorn Borg Win?

Bjorn Borg won a total of five consecutive Wimbledon titles from 1976 to 1980 and then won it again in 1981 for a total of six Wimbledon titles.

What Happened To Bjorn Borg's Tennis Career?

Bjorn Borg retired from tennis in 1983 at the age of 26, citing burnout and a loss of motivation as the main reasons for his retirement.

Did Bjorn Borg Win The US Open?

Bjorn Borg won the US Open on one occasion, in 1978. He defeated Jimmy Connors in the final in four sets.

What Is Bjorn Borg Doing Now?

Bjorn Borg is currently retired from professional tennis and focuses on his business ventures, including his clothing line and gym chain in Sweden.


Bjorn Borg may have retired from tennis over 35 years ago, but his legacy as a sports icon and savvy businessman lives on. With a net worth of $85 million, he has proven that success in sports can translate into success in other areas of life. From his endorsement deals to his clothing line and other business ventures, Borg has shown that hard work, dedication, and a smart approach to business can pay off in a big way.
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Alex Mercer

Alex Mercer

Alex Mercer is a seasoned author and analyst specializing in wealth research, with a keen focus on evaluating the net worth of individuals across various industries. With over a decade of experience in financial analysis and wealth assessment, Alex has developed a nuanced understanding of the factors that contribute to an individual's financial status, from investments and assets to market trends and economic policies. His work involves in-depth reviews and analyses, providing insightful observations on wealth accumulation, management strategies, and the socio-economic implications of wealth distribution. Throughout his career, Alex has become known for his ability to distill complex financial data into understandable and engaging narratives, making the subject of wealth and net worth accessible to a broad audience. His expertise is not just in numbers but in telling the stories behind them, highlighting the journeys, strategies, and decisions that lead to financial success or challenges. Alex's contributions to the field of wealth research are valuable resources for anyone looking to understand the dynamics of wealth in today's world, offering a unique perspective that bridges the gap between financial analysis and human interest.
Nathanial Blackwood

Nathanial Blackwood

Nathanial (Nate) Blackwood is a distinguished financial journalist with a decade of experience in net worth analysis. He holds an Economics degree from the University of Finance and a Data Analysis certification, enabling him to blend thorough insights with engaging storytelling. Nate is known for making complex financial information accessible to a wide audience, earning acclaim for his precise and reader-friendly analyses. Beyond his writing, Nate is dedicated to financial literacy, actively participating in educational forums and workshops. He is the founder of PureNetWealth, a platform that demystifies the financial achievements of public figures by exploring the strategies and decisions behind their fortunes. Nate's work bridges the gap between intricate economic concepts and the general public, inspiring a deeper understanding of wealth dynamics. Follow Nathanial Blackwood for essential insights into the financial narratives shaping our world.
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